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{"id":866,"date":"2020-10-19T13:12:29","date_gmt":"2020-10-19T13:12:29","guid":{"rendered":"https:\/\/g-8d.com\/home\/?p=866"},"modified":"2020-10-19T13:12:32","modified_gmt":"2020-10-19T13:12:32","slug":"el-marketing-subliminal-de-verdad","status":"publish","type":"post","link":"https:\/\/g-8d.com\/home\/el-marketing-subliminal-de-verdad\/","title":{"rendered":"EL MARKETING SUBLIMINAL DE VERDAD"},"content":{"rendered":"\n\u00bfT\u00fa crees que la mayor\u00eda de las comunicaciones humanas tienen mensajes subconscientes?La psicolog\u00eda parece identificarlo muy bien y lo llama sublimaci\u00f3n. O en otras palabras, la proyecci\u00f3n de deseos inconscientes en diferentes manifestaciones. Identificar dichas fuerzas es clave en el \u00a9Psico-Marketing y se convierte en un arma de comunicaci\u00f3n poderos\u00edsima.
OJO* el Marketing Subliminal que integra connotaciones hacia satisfacer deseos insonscientes es sin duda muy \u00fatil. En contraparte, el mal llamado “Marketing Subliminal” que esconde im\u00e1genes sexuales carece de fundamentos que comprueben su eficiencia y normalmente lo que sucede es que simplemente nadie ve ni nota dichas representaciones ocultas.<\/em>
Les comparto un poco m\u00e1s sobre este tema en el art\u00edculo de la semana. ___________________Hans Loewald (1906 – 1993)<\/strong>El C\u00edrculo del Ser y las Ideas Post-Freudianas.#Art\u00edculoDeLaSemana\u00a9Psico-Marketing – Inspira y Vencer\u00e1s
Una de las figuras del mundo del psicoan\u00e1lisis moderno m\u00e1s dif\u00edcil de clasificar. Entre muchas de sus ideas destac\u00f3 un concepto fundamental freudiano: la sublimaci\u00f3n, una representaci\u00f3n simb\u00f3lica de los impulsos instintivos que se disfrazan para poder ser socialmente aceptados.
Para Freud, las culturas son un producto directo de la sublimaci\u00f3n (creaci\u00f3n de simbolismos) de impulsos sexuales y agresivos infantiles. Para Loewald dichos simbolismos adquieren una esencia propia enriquecida por la experiencia, recargada y diferente al impulso instintivo original.
La sublimaci\u00f3n es especialmente primordial en el \u00a9Psico-Marketing porque nos ayuda a darnos cuenta que toda comunicaci\u00f3n que pretenda ser efectiva (ya sea verbal, gr\u00e1fica, olfativa, gustativa, etc.) debe conectar simb\u00f3licamente con impulsos internos (Detonadores). Y qu\u00e9 adem\u00e1s, dichas comunicaciones, obtendr\u00e1n una esencia \u00fanica que tendr\u00e1 sus propias connotaciones dependiendo del contexto. Saber leer dichos simbolismos es clave para comunicar un mensaje, y depende del entendimiento de c\u00f3mo afectan los Detonadores a nivel productor-creador-comunicador y a nivel receptor del mensaje.
Como veremos en un pr\u00f3ximo art\u00edculo dedicado al valor simb\u00f3lico, todos los objetos e ideas est\u00e1n llenos de subtexto que significa mucho m\u00e1s que el objeto e idea en s\u00ed.
Juan Carlos Chavez
\u00a9Psico-MarketingP\u00e1gina 136<\/p>\n","protected":false},"excerpt":{"rendered":"\u00bfT\u00fa crees que la mayor\u00eda de las comunicaciones humanas tienen mensajes subconscientes?La psicolog\u00eda parece identificarlo muy bien y lo llama sublimaci\u00f3n. O en otras palabras, la proyecci\u00f3n de deseos inconscientes en diferentes manifestaciones. Identificar dichas fuerzas es clave en el \u00a9Psico-Marketing y se convierte en…<\/p>\n","protected":false},"author":1,"featured_media":867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\n
EL MARKETING SUBLIMINAL DE VERDAD - ADD STRATEGIC CREATIVITY HORSEPOWER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/g-8d.com\/home\/el-marketing-subliminal-de-verdad\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EL MARKETING SUBLIMINAL DE VERDAD - ADD STRATEGIC CREATIVITY HORSEPOWER\" \/>\n<meta property=\"og:description\" content=\"\u00bfT\u00fa crees que la mayor\u00eda de las comunicaciones humanas tienen mensajes subconscientes?La psicolog\u00eda parece identificarlo muy bien y lo llama sublimaci\u00f3n. O en otras palabras, la proyecci\u00f3n de deseos inconscientes en diferentes manifestaciones. 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